Bathing is a necessity. We believe that every single person should be able to do that without harsh, ultra processed chemicals.
Keeping things simple, makes it easy to keep costs more reasonable - which given our world now - is important to everyone. It also gives me the freedom to really research every ingredient, and understand it's benefits.
Many companies add fancy ingredients, but not enough to actually do anything. Don't tell anyone, but they still charge you for it... so you get to pay for it, without any results.
We provide the essentials, as well as a few fun extras, because basic should still be high quality. You deserve it.